La Rocca, Antonella; Perna, Andrea; Sabatini, Andrea; … - In: Journal of Business & Industrial Marketing 34 (2019) 5, pp. 1066-1078
Purpose: While several studies have focused on the initial phases of new ventures and their first customer and supplier relationships, we have a limited understanding of how the new venture’s portfolio of customer relationships emerges. This paper aims to explore the emergence of the customer...