Saeed, Munazza; Grine, Fadila; Shafique, Imran - In: Journal of Islamic Marketing 12 (2020) 1, pp. 95-112
Purpose: This study aims to examine the hijab purchase intention of Muslim women by applying the theory of reasoned action: religious commitment, satisfaction (attitude), dressing style and knowledge source (subjective norms). Design/methodology/approach: Data were collected from 603 Malay...