Licensing executives are at the cutting edge of product commercialization when that commercialization requires the use of external technology. LES members lead the way as the firm replaces the “not invented here” syndrome with the “invented anywhere” approach. There are various terms...

Intro -- CONTENTS -- PREFACE -- PART 1 - PLANNING AND NEGOTIATING THE ALLIANCE -- 1 THE ALLIANCE FRAMEWORK -- 2 APPOINTING THE PLANNING AND NEGOTIATING TEAM -- 3 USING THE ALLIANCE FRAMEWORK PROCESS AND DOCUMENT TO ACHIEVE INTERNAL CONSENSUS -- 4 APPROACHING POTENTIAL PARTNERS: STRATEGIC FIT...