For a decade and a half, the author has integrated experiential learning into marketing and business classes with the goal of deepening student learning of concepts and theories, as well as, promote the use by students of theories and concepts into situational analyses and development of...

Social media has increasingly become a place consumers go to for interpersonal communication, information gathering and sharing, and recreation. Understanding social media user perceptions in relation to how they use social media can benefit marketers in developing social media strategies and...

This research examines how negative corporate news in the form of a significant product related crisis impacts consumer behavior towards the company's brand. This study analyzed changes in consumer behavior towards favorite brands after a significant product related news event happened to the...

This research examines how negative corporate news in the form of a significant product related crisis impacts consumer behavior towards the company’s brand. This study analyzed changes in consumer behavior towards favorite brands after a significant product related news event happened to...