This study analyses how ICT leaders/ managers / supervisors' ambidextrous leadership associates with the innovative performance of employees through trust in the supervisor, self-resilience, and creative self-efficacy. Data was collected in total from 450 employees ranging from the first line...

This study analyses how ICT leaders/ managers / supervisors’ ambidextrous leadership associates with the innovative performance of employees through trust in the supervisor, self-resilience, and creative self-efficacy. Data was collected in total from 450 employees ranging from the first line...

Global environment is now changing drastically, and a revolutionary change has been observed in consumer buying behavior, radically shifting from physically environment to mobile commerce. Regardless of the previous researches that has executed by researches over the last two decades on the...

Global environment is now changing drastically, and a revolutionary change has been observed in consumer buying behavior, radically shifting from physically environment to mobile commerce. Regardless of the previous researches that has executed by researches over the last two decades on the...

The significance of positioning is firm in marketing but there is scant research, how positioning (strategies) alternatives are important or substitute each other, which positioning strategy overlap and how it measures effectively. Sometimes brand managers waste their energies and company...

The significance of positioning is firm in marketing but there is scant research, how positioning (strategies) alternatives are important or substitute each other, which positioning strategy overlap and how it measures effectively. Sometimes brand managers waste their energies and company...