Salojärvi, Hanna; Ritala, Paavo; Sainio, Liisa-Maija; … - In: Journal of Business & Industrial Marketing 30 (2015) 5, pp. 511-520
Purpose – This study aims to examine the effect of firm-specific customer relationship orientation, technology orientation and the marketing–R & D cooperation on market performance. Although the importance of customer focus in R & D has been widely recognized in the literature, less...