Purpose – The purpose of this paper is to investigate the role of culture in economic growth in areas where the Shilpgram fair is facilitated in Rajasthan. Design/methodology/approach – The data are acquired through primary and secondary data with individual meetings, interviews and...

Purpose – This paper aims to summarize and review the opportunities and challenges that India offers in terms of leveraging the cultural and economic potential of the fairs and festivals. Design/methodology/approach – The paper draws from the findings of the theme issue contributors. All the...

Purpose – The purpose of this paper is to explore fairs and festivals organized in the city; reasons to celebrate; and their economic impact on local people, vendors and visitors. Design/methodology/approach – Secondary data were collected through local library, Web sites, books and other...

Purpose – The purpose of this paper is to explore the issues and potential in using the participatory approach to help sustain the fairs and festivals of small and medium towns and tap into their tourism potential. Design/methodology/approach – An annual fair held in Sohna, a small town of...

Purpose – This study aims to investigate how Oachira Panthrandu Vilakku (twelve-lamp) festival in Oachira helps in providing economic benefits to local residents of the town during the pilgrimage season. Design/methodology/approach – Stakeholder interviews and focus-group roundtable...

Purpose – This paper aims to discuss the opportunities and challenges that India offers in terms of leveraging the cultural and economic potential of the fairs and festivals. Design/methodology/approach – This paper sets the tone for the theme by evaluating “fairs and festivals” being...

Purpose – The purpose of the paper is to explore the issues and potential that this festival brings forth. Festivals are an integral part of the cultural and social fabric of India. Festivals have been celebrated from times immemorial. One such festival is Hampi festival, which was in vogue in...

Purpose – This paper aims to highlight an Indian festival’s contribution to cultural and economic well-being. Design/methodology/approach – This study utilizes a qualitative approach to analyze the impacts of Ganesh Chaturthi festival, which is annually celebrated over a period of two...