Search Results - person:"Sander, Frauke"

Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude

Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: Journal of Brand Management 28 (2021) 4, pp. 429-445

The aim of this paper is to examine the impact of sustainability advertising on brand personality, credibility, attitude toward the ad and brand attitude; special attention was given to whether or not environmental and social sustainability advertising have different effects. The results of an...

Persistent link: https://www.econbiz.de/10014501591

Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude

Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: The journal of brand management : an international journal 28 (2021) 4, pp. 429-445

Persistent link: https://www.econbiz.de/10012550332

Shopping for a worthy cause : the theory of planned behaviour for vegan personal care products with a special focus on animal welfare

Reeh, Annika; Walter, Nadine; Sander, Frauke; Cleff, Thomas - In: International journal of business environment : IJBE 14 (2023) 4, pp. 488-526

Persistent link: https://www.econbiz.de/10014436291

Kreativitätsrisiko Globalisierung

Janovsky, Jürgen; Sander, Frauke - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 45 (2016) 8, pp. 428-434

Persistent link: https://www.econbiz.de/10011540078

Transactional Pricing : Optimierung durch kundenindividuelles Preismanagement

Sander, Frauke - In: Wertorientiertes Marketing : Unternehmensressourcen …, (pp. 132-146). 2008

Persistent link: https://www.econbiz.de/10003618347