This research examines the relationship between product design and market share, a topic of considerable significance that has not been addressed in the published literature. Drawing from diverse disciplines such as marketing, industrial design, and engineering, the authors conceptualize design...

Microblogging word of mouth (MWOM) using Twitter has been found to impact the success of experiential products such as movies. However, the influence of the type of device or platform used for tweeting (iOS or Android) on the relationship between well-established tweet metrics – valence,...

Internet-based collaboration technologies provide organizations new and valuable tools to engage online communities in innovation. We argue that effectively leveraging internet-based collaboration technologies and online communities for product innovation requires careful consideration of a...