Sari, Hasrini; Firmanzah, Firmanzah; Harahap, Asyifa Aprilia - In: Journal of Science and Technology Policy Management 12 (2020) 2, pp. 193-214
Purpose: Customer education is considered as an appropriate communication strategy for promoting green products. This paper aims to elaborate on the characteristics of customer education that are suitable for green products by identifying what messages must be delivered, sources and channels...