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Search: person:"Sashittal, Hemant Chaitanya"
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Sashittal, Hemant Chaitanya
10
Jassawalla, Avan R.
4
Sriramachandramurthy, Rajendran
4
Hodis, Monica
3
DeMar, Michael
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Hodis, Monica Alexandra
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Business horizons
3
The journal of brand management : an international journal
3
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MIT sloan management review
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The role of expatriates in MNCs knowledge mobilization
1
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1
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
2
Brands as personal narratives : learning from user-YouTube-brand interactions
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 657-670
Persistent link: https://www.econbiz.de/10012792878
Saved in:
3
The personal influence of Instagram bloggers on consumer-brand interactions : brands as tribal artifacts
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 679-690
Persistent link: https://www.econbiz.de/10012304073
Saved in:
4
Building acquaintance brands via Snapchat for the college student market
Sashittal, Hemant Chaitanya
;
DeMar, Michael
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011451889
Saved in:
5
Entifying your brand among Twitter-using millennials
Sashittal, Hemant Chaitanya
;
Hodis, Monica
; …
- In:
Business horizons
58
(
2015
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011286500
Saved in:
6
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
7
Is your brand a living entity?
Sashittal, Hemant Chaitanya
;
Hodis, Monica
; …
- In:
MIT sloan management review
55
(
2013/14
)
3
,
pp. 95-96
Persistent link: https://www.econbiz.de/10010354199
Saved in:
8
Targeting college students on Facebook? : how to stop wasting your money
Sashittal, Hemant Chaitanya
;
Sriramachandramurthy, Rajendran
- In:
Business horizons
55
(
2012
)
5
,
pp. 495-507
Persistent link: https://www.econbiz.de/10009623101
Saved in:
9
Integrating repatriated managers in MNCs
Jassawalla, Avan
;
Sashittal, Hemant Chaitanya
- In:
The role of expatriates in MNCs knowledge mobilization
,
(pp. 113-130)
.
2011
Persistent link: https://www.econbiz.de/10010342903
Saved in:
10
An empirical investigation of the marketing strategy implementation process
Sashittal, Hemant Chaitanya
-
1993
-
[Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004251838
Saved in:
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