Jumani, Zulfiqar Ali; Sukhabot, Sasiwemon - In: Journal of Islamic Marketing 11 (2019) 3, pp. 797-818
Purpose: The demand for halal products is growing and attracting the attention of producers. In recent years, the importance of halal logo and popularity of halal products has increased. The purpose of this paper was to identify the behavioral intentions among people of different religion in...