Baier, Lucas; Kühl, Niklas; Schüritz, Ronny; Satzger, … - In: Journal of Service Management 32 (2020) 2, pp. 265-288
Purpose: While the understanding of customer satisfaction is a key success factor for service enterprises, existing elicitation approaches suffer from several drawbacks such as high manual effort or delayed availability. However, the rise of analytical methods allows for the automatic and...