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Search: person:"Schamari, Julia"
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Schamari, Julia
6
Schäfers, Tobias
3
Schaefers, Tobias
2
Falk, Tomas
1
Kumar, Ashish
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Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service research : JSR
1
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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More of the same? : effects of volume and variety of social media brand engagement behavior
Schäfers, Tobias
;
Falk, Tomas
;
Kumar, Ashish
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 282-294
Persistent link: https://www.econbiz.de/10012647870
Saved in:
2
Service recovery via social media : the social influence effects of virtual presence
Schaefers, Tobias
;
Schamari, Julia
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 192-208
Persistent link: https://www.econbiz.de/10011485442
Saved in:
3
Leaving the home turf : how brands can use webcare on consumer-generated platforms to increase positive consumer engagement
Schamari, Julia
;
Schaefers, Tobias
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 20-33
Persistent link: https://www.econbiz.de/10011292342
Saved in:
4
Empirical investigations into consumer engagement in social media
Schamari, Julia
-
2014
Persistent link: https://www.econbiz.de/10010419184
Saved in:
5
Strategisches Social-Media-Measurement : Wege zur Effektivitäts- und Effizienzmessung
Schamari, Julia
;
Schäfers, Tobias
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
4
,
pp. 54-59
Persistent link: https://www.econbiz.de/10009580714
Saved in:
6
Strategisches Social-Media-Measurement : Wege zur Effektivitäts- und Effizienzmessung
Schamari, Julia
;
Schäfers, Tobias
- In:
Marketing Review St. Gallen : die neue …
29
(
2012
)
4
,
pp. 54-59
Persistent link: https://www.econbiz.de/10010016601
Saved in:
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