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Search: person:"Scheer, Hielke Roelof van der"
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Direct marketing
2
Direktmarketing
2
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Betriebswirtschaftliches Ziel
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Corporate objective
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English
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Scheer, Hielke Roelof van der
5
Wansbeek, Tom
3
Muus, Lars
2
Leeflang, Peter
1
Otter, Pieter W.
1
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Rijksuniversiteit Groningen
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CCSO working papers : working paper series of the CCSO Center for Economic Research
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Econometric models in marketing
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Research report / Graduate School Research Institute Systems, Organisations and Management
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Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
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ECONIS (ZBW)
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Optimal selection of households for direct marketing by joint modeling of the probability and quantity of response
Otter, Pieter W.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381698
Saved in:
2
A decision theoretic framework for profit maximization in direct marketing
Muus, Lars
;
Scheer, Hielke Roelof van der
;
Wansbeek, Tom
- In:
Econometric models in marketing
,
(pp. 119-140)
.
2002
Persistent link: https://www.econbiz.de/10001657512
Saved in:
3
The risk function approach to profit maximizing estimation in direct mailing
Muus, Lars
(
contributor
); …
-
1999
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001710882
Saved in:
4
Quantitative approaches for profit maximization in direct marketing
Scheer, Hielke Roelof van der
-
1998
Persistent link: https://www.econbiz.de/10000998395
Saved in:
5
Determining the optimal frequency of direct marketing activities for frequently purchased consumer goods
Scheer, Hielke Roelof van der
;
Leeflang, Peter
-
1997
Persistent link: https://www.econbiz.de/10000974970
Saved in:
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