Corthouts, Joris; Zeimers, Géraldine; Helsen, Kobe; … - In: International Journal of Sports Marketing and Sponsorship 23 (2021) 5, pp. 901-919
Purpose: Being innovative is important for non-profit sport organizations in order to meet the ever-changing and increasing societal needs. Understanding why and to what extent organizational innovativeness differs between non-profit sport organizations is, therefore, important to assess and...