Schneider, Helmut; Kelemci Schneider, Gülpınar - In: Journal of Product & Brand Management 15 (2006) 7, pp. 450-457
Purpose – The first objective of the paper is to determine whether the national currency changeover in Turkey has altered the level of consumer price knowledge. The second objective is to investigate the level of consumer price knowledge in an emerging economy, quite apart from the currency...