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Search: person:"Schnurrer, Simon"
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German
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Brandt, Fabian
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Schnurrer, Simon
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Spengel, Andreas
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Markenmanagement in der Automobilindustrie : die Erfolgsstrategien internationaler Top-Manager
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ECONIS (ZBW)
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Markenführung Revisited - Stellhebel eines modernen Markenmanagements
Brandt, Fabian
;
Spengel, Andreas
;
Schnurrer, Simon
- In:
Markenmanagement in der Automobilindustrie : die …
,
(pp. 83-99)
.
2005
Persistent link: https://www.econbiz.de/10003215092
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Alternative Stellhebel Automobilmarkenmanmagements : Besonderheiten der Markenführung im Automobilmarkt
Spengel, Andreas
;
Schnurrer, Simon
;
Brandt, Fabian
- In:
Markenmanagement in der Automobilindustrie : die …
,
(pp. 173-189)
.
2003
Persistent link: https://www.econbiz.de/10001796674
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