Creative pricing strategies that have been in place in other industries, including second- and third-degree price discrimination, two-part tariffs, and dynamic pricing, are now being adopted by baseball franchise owners after many years of more simplistic pricing strategies. Indeed, much of the...

The value of star college basketball players to their schools is examined using information known during the recruiting process (i.e., ex ante marginal revenue product). Under various regression models, five-star basketball players (those in the top few percent of college basketball players) are...

“Paperless Ticketing” refers to a transaction where the purchaser uses her credit card to get into an event instead of having a ticket, PDF, or mobile phone scanable file. As implemented by TicketMaster, the secondary or resale market of tickets originally sold by TicketMaster must go...

Economists have long known the sports industry is unique. However, the rest of the Sport Management community may not fully appreciate the breadth of topics economists have identified as being “peculiar” to sports, nor “origin story” of the economic debate over how the uniqueness of...

When fantasy and reality collide, what laws should apply? Online fantasy games are spawning real-world markets in which players can trade cash for objects (such as swords with special powers) in the fantasy world. The objects only exist in the game world, typically on a server that is owned by a...

Competitive equity in college sports is often presented as requiring a cap on the maximum value of an athletic scholarship. But even a cursory look at the recruiting successes across college sports (especially the marquee sports of football and basketball) shows that the same dominant schools...