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ECONIS (ZBW)
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Methods of readership research : a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point view
Schyberger, Bo W.
-
1965
Persistent link: https://www.econbiz.de/10000322397
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2
A study of interviewer behavior
Schyberger, Bo W.
- In:
Journal of marketing research : JMR
4
(
1967
)
1
,
pp. 32-35
Persistent link: https://www.econbiz.de/10002787521
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3
A case against direct questions on reading habits
Schyberger, Bo W.
- In:
Journal of advertising research
6
(
1966
)
4
,
pp. 25-29
Persistent link: https://www.econbiz.de/10002788439
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4
Market segmentation : an overview and critical analysis
Schyberger, Bo W.
-
1973
Persistent link: https://www.econbiz.de/10002788455
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