Seiffert-Brockmann, Jens; Weitzl, Wolfgang; Henriks, … - In: Journal of Communication Management 22 (2018) 1, pp. 67-78
Purpose: The purpose of this paper is to research the role of stakeholder motivation in the context of gamification. The authors suggest, that a player’s motivation, is a key determinant of psychological engagement and subsequently, behavioral engagement. To examine stakeholder engagement...