Sellaro, C. Louise; Maskulka, Therese; Burns, David J. - In: International Journal of Commerce and Management 7 (1997) 1, pp. 74-87
Kmart recently ended a nearly three‐and‐one‐halfyear long retailing venture in Eastern Europe where they were able to successfully transform existing ailing retailing enterprises into thriving examples of Western retailing. Even though Kmart's entrance into the former Communist Bloc was...