De Guimarães, Julio Cesar Ferro; Severo, Eliana Andréa; … - In: Benchmarking: An International Journal 27 (2019) 3, pp. 1159-1187
Purpose: The organizations need to use strategic drivers such as market orientation (MO) and knowledge management (KM) for the development of product and process innovations, which can become a major source of sustainable competitive advantage (SCA). However, there is a gap in the use of these...