Shahid, Muhammad Naeem; Sattar, Abdul; Aftab, Faisal; … - In: Journal of Islamic Marketing 11 (2019) 3, pp. 661-685
Purpose: This paper aims to enhance the existing literature on adaptive market hypothesis (AMH) as this study first time links the month of Ramadan with AMH that permits the performance of well-known Ramadan effect to fluctuate over time. Design/methodology/approach: To fulfill the purpose, the...