Zafar, Abaid Ullah; Qiu, Jiangnan; Shahzad, Mohsin; … - In: Asia Pacific Journal of Marketing and Logistics 33 (2020) 4, pp. 945-973
Purpose: Considering the rapid adoption of social media among consumers and organizations, this study intends to examine the impact of online bundle promotions and contextual interactions on impulse buying as consumers encounter them synchronously. Hence, a research model is proposed with the...