Mittal, Vikas; Han, Kyuhong; Frennea, Carly; Blut, Markus; … - 2022
The authors synthesize research on the relationship between customer satisfaction (CS) and customer- and firm-level outcomes in a meta-analytic framework based on 535 correlations from 245 articles representing a combined sample size of 1,160,982. Overall, the results point to positive...