Rahimian, Samaneh; ShamiZanjani, Mehdi; Manian, Amir; … - In: International Journal of Contemporary Hospitality Management 33 (2021) 5, pp. 1413-1436
Purpose: Creating an extraordinary and memorable customer experience is the goal of every company seeking to be a market leader. This amplifies the need for customer experience management (CEM), particularly in customer-centric industries. Despite the indispensable importance of CEM, studies...