Zhang, Wenqing; Li, Shanling; Zhang, Dan; Hou, Wenhua - In: European Journal of Operational Research 234 (2014) 1, pp. 99-107
Advertising plays an important role in affecting consumer demand. Socially responsible firms are expected to use advertising judiciously, limiting advertising of “bad” products. An example is the advertising initiative adopted by several major food manufacturers to limit the advertising of...