Bin, Qiu; Chen, Shu-Jen; Sun, Shao Q. - In: Journal of Global Information Management (JGIM) 11 (2003) 2, pp. 48-55
This paper discusses the importance of identifying cultural problems of the online globalization and points out that payment and logistic systems and language are the primary factors that every firm should take into account in the process of their online globalization. Next, the paper identifies...