Retailers implementing the Hi–Lo or promotional-pricing strategy frequently offer temporary price promotions to attract customers to the store. For this strategy to be financially successful, however, the store must entice bargain seekers to purchase non-discounted merchandise. Because regular...

As competition for consumer attention continues to increase, marketers must depend in part on effects from advertising exposure that result from less deliberate processing. One such effect is processing fluency. Building on the change detection literature, this research brings a dynamic...