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Search: person:"Shay, Ronen"
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Shay, Ronen
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Gallan, Andrew S.
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International journal on media management : JMM
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ECONIS (ZBW)
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Exploring customer engagement tensions when pursuing responsible business practices
Gallan, Andrew S.
;
Hildebrand, Diogo
;
Loureiro, Yuliya …
- In:
Journal of service management
35
(
2024
)
4
,
pp. 464-489
Persistent link: https://www.econbiz.de/10015078048
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2
Using brand equity to model ROI for social media marketing
Shay, Ronen
;
Van Der Horst, Morgan
- In:
International journal on media management : JMM
21
(
2019
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10012201719
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3
Windowed distribution strategies for substitutive television content : an audience-centric typology
Shay, Ronen
- In:
JMM : the international journal on media management
17
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011432584
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