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Passikoff, Robert
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Shea, Amy
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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OLC EcoSci
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CUSTOMER LOYALTY Optimise return on customer loyalty Effective customer loyalty predictors need to consider how the brand measures up to the consumer's category ideal.
Passikoff, Robert
;
Shea, Amy
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2011
),
pp. 14-16
Persistent link: https://www.econbiz.de/10008813729
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2
BRAND ARCHITECTURE - Predict brand success - The ideal brand architecture can be structured by using Leading Indicator Metrics for the brand and its category.
Passikoff, Robert
;
Shea, Amy
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2011
),
pp. 20-22
Persistent link: https://www.econbiz.de/10009812873
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3
PRACTICAL APPLICATIONS - Break the old habits - Experimentation is key to good BE practice, as evidenced by both public service and brand campaigns.
Passikoff, Robert
;
Shea, Amy
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2010
),
pp. 32-34
Persistent link: https://www.econbiz.de/10008393682
Saved in:
4
TRENDS - 10 consumer spending trends - How brands will need to appeal to shoppers over the next 18 months.
Passikoff, Robert
;
Shea, Amy
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2010
),
pp. 14-16
Persistent link: https://www.econbiz.de/10008415182
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