New products are highly valued by manufacturers and retailers due to their vital role in revenue generation. Product life cycle curves often vary by their shapes and are complicated by promotional activities that induce spiky and irregular behaviors. We collaborate with JD.com to develop a...

Delivery time promising is critical to managing customer expectations and improving customer satisfaction. Simply over-promising or under-promising is undesirable due to their negative impacts on short-term/long-term sales. Notably, we are the first to develop a data-driven framework to predict...

Problem Definition: Content promotion policies are playing an increasingly important role in improving content consumption and user engagement for online content platforms. However, a frequently used promotion policy generally neglects employing the diffusion effect within a crowd of users. In...