Zhang, Xiaoxiao; Cho, Kang Pil; Yang, Seong Moon; … - In: Global Business & Finance Review (GBFR) 29 (2024) 2, pp. 17-34
Purpose: Our research aims to delve into the influence of diverse national cultures on the consumption of life insurance across various countries. We will conduct a comprehensive analysis, drawing on Hofstede's cultural dimensions, to understand how national cultural dimensions shape life...