Kosaka, Yuji; Shiizuka, Hisao - In: Journal of Modelling in Management 4 (2009) 1, pp. 19-27
Purpose – This paper aims to propose a method for kansei value creation to be actually reflected in consumer behavior. Design/methodology/approach – Looking at business from a kansei (emotional/sensitive) value creation perspective, it is realized that currently in most cases value creation...