Shim, J.P.; Park, Sungmin; Shim, Julie M. - In: Industrial Management & Data Systems 108 (2008) 9, pp. 1269-1282
Purpose – The purpose of this paper is to examine the status of current mobile TV phone usage and discuss the issues for strategic implications for the communications and mobile TV industry. Design/methodology/approach – Real tracking data, collected from server's logs during 2006 and 2007...