Park, Meungguk; Yoh, Taeho; Shonk, David J. - In: International Journal of Event and Festival Management 12 (2021) 2, pp. 105-127
Purpose: Understanding factors that enhance participants' satisfaction has become critical to developing effective donor retention strategies for charity sport events (CSEs). However, there is a lack of empirical research on participants' satisfaction with CSEs. The purpose of this study is to...