Purpose: In 2009, Malaysia saw a unique approach to public service improvement. The National Blue Ocean Strategy (NBOS) was designed to enhance governmental performance by breaking down silos across ministries so that resources could be pooled and a leap in value of service is secured. This...

Purpose: The purpose of this paper is to investigate the extent to which Malaysia’s most recent public service reform has improved service delivery and governmental performance. It also endeavors to identify critical success factors that explain reform performance and draw lessons based on...