Fink, Alexander; Marr, Bernard; Siebe, Andreas; Kuhle, … - In: Management Decision 43 (2005) 3, pp. 360-381
Purpose – The purpose of this paper is to provide a new and systematic approach towards strategic foresight by combining traditional external scenarios (market‐based approach) with internal scenarios (resource‐based approach) into a future scorecard, which can be used to describe...