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Search: person:"Silvia, Ranfagni"
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Consumer behaviour
12
Konsumentenverhalten
12
Social Web
11
Social web
11
Brand image
10
Brand management
10
Fashion
10
Markenführung
10
Markenimage
9
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9
Italy
7
Luxury goods
7
Luxusgüter
7
Internet marketing
6
Italien
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5
Online communities
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Text mining
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Brand associations
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China
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Conviviality
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Digital ethnography
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Interaction
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Multinationales Unternehmen
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Qualitative-quantitative approach
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Text
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Textile distribution
3
Textilhandel
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Textual analysis
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Transnational corporation
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Bekleidungsindustrie
2
Beschwerdemanagement
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Brand loyalty
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Undetermined
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6
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Article
46
Book / Working Paper
5
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Article in journal
22
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7
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research-article
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Language
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English
43
Undetermined
5
Italian
3
Author
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Ranfagni, Silvia
49
Guercini, Simone
24
Ozuem, Wilson
10
Howell, Kerry
5
Willis, Michelle
5
Aiello, Gaetano
3
Camiciottoli, Belinda Crawford
3
Donvito, Raffaele
3
Rovai, Serena
3
Runfola, Andrea
3
Crawford Camiciottoli, Belinda
2
Faraoni, Monica
2
Milanesi, Matilde
2
Naeem, Muhammad
2
Rosati, Massimo
2
Salvietti, Giada
2
Silvia, Ranfagni
2
Abimbola, Temi
1
Ayertey, Samuel
1
Barbierato, Elena
1
Bernetti, Iacopo
1
Berti, Danio
1
Burresi, Aldo
1
Grazzini, Laura
1
Helal, Guida
1
Hernández-Álvarez, Luis
1
Ieva, Marco
1
Kallevig, Annette
1
Lancaster, Geoff
1
Okafor, Sebastian
1
Otieno, Rose
1
Professor Francesco Polese, Associate Professor Cristina Mele and Professor Evert Gummesson, Associate
1
Sarti, Daria
1
Simone Guercini, Professor
1
Teller, Christoph
1
Ziliani, Cristina
1
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Arts marketing : an international journal ; AM
2
Journal of fashion marketing and management
2
Marketing intelligence & planning
2
Micro & Macro Marketing
2
Piccola impresa : rivista internazionale di studi e ricerche
2
Psychology & Marketing
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
Contemporary case studies on fashion production, marketing and operations
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Entrepreneurship and regional development : an international journal
1
European Journal of Marketing
1
European journal of marketing : EJM
1
International journal of retail and distribution management
1
International journal of wine business research
1
International review on public and non-profit marketing
1
Journal of Business & Industrial Marketing
1
Journal of Enterprising Communities: People and Places in the Global Economy
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of Global Scholars of Marketing Science
1
Journal of Management Development
1
Journal of Service Theory and Practice
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of enterprising communities : people and places in the global economy
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service theory and practice : JSTP
1
Luxury marketing : a challenge for theory and practice
1
MERCATI E COMPETITIVITÀ
1
Management Decision
1
Management decision : MD
1
Marketing Intelligence & Planning
1
Online reputation management in destination and hospitality : what we know, what we need to know
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Springer eBook Collection
1
The international review of retail, distribution and consumer research
1
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
1
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Source
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ECONIS (ZBW)
34
Other ZBW resources
10
RePEc
4
OLC EcoSci
3
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51
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1
An online research approach for a dual perspective analysis of brand associations in art museums
Ranfagni, Silvia
;
Milanesi, Matilde
;
Guercini, Simone
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014252137
Saved in:
2
Wine label design proposals : an eye-tracking study to analyze consumers' visual attention and preferences
Barbierato, Elena
;
Berti, Danio
;
Ranfagni, Silvia
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 365-389
Persistent link: https://www.econbiz.de/10014335883
Saved in:
3
Omnichannel retailing and post-pandemic recovery : building a research agenda
Salvietti, Giada
;
Ziliani, Cristina
;
Teller, Christoph
; …
- In:
International journal of retail and distribution management
50
(
2022
)
8/9
,
pp. 1156-1181
Persistent link: https://www.econbiz.de/10013398158
Saved in:
4
Animating business relationships through community social capital : an insight into conviviality
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of enterprising communities : people and places …
16
(
2022
)
4
,
pp. 562-581
Persistent link: https://www.econbiz.de/10013361884
Saved in:
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
Ozuem, Wilson
(
ed.
);
Ranfagni, Silvia
(
ed.
); …
-
2024
, and many others.
Silvia
Ranfagni
is Associate Professor of Marketing at the Department of Economics and Management at the …
Persistent link: https://www.econbiz.de/10014519036
Saved in:
6
Ethical consumption and self-authenticity in a second-hand luxury fashion industry online platform : a conceptual model of interpretation
Faraoni, Monica
;
Ranfagni, Silvia
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 359-381)
.
2024
Persistent link: https://www.econbiz.de/10014529119
Saved in:
7
The conceptualization of enablers and constraints of in-store buying as part of the affordances flow funnel process through scan and go apps
Naeem, Muhammad
;
Ozuem, Wilson
;
Howell, Kerry
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1060-1081
Persistent link: https://www.econbiz.de/10014530947
Saved in:
8
Dynamics of user-generated content and service failure recovery : evidence from millennials
Ozuem, Wilson
;
Willis, Michelle
;
Ranfagni, Silvia
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 600-631
Persistent link: https://www.econbiz.de/10014430702
Saved in:
9
Triangulating online brand reputation, brand image, and brand identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...
Ranfagni, Silvia
;
Rosati, Massimo
- In:
Online reputation management in destination and …
,
(pp. 213-235)
.
2023
Persistent link: https://www.econbiz.de/10014287208
Saved in:
10
Cultural-based authenticity and luxury as a bridge to cultural sustainability, social well-being, and innovation : the case of Giuditta Brozzetti's textile workshop
Ranfagni, Silvia
- In:
The rise of positive luxury : transformative research …
,
(pp. 61-78)
.
2022
Persistent link: https://www.econbiz.de/10014232707
Saved in:
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