Bini, Laura; Giunta, Francesco; Nielsen, Christian; … - In: Journal of business models : JOBM 9 (2021) 1, pp. 1-7
The aim of this work is to investigate the alignment of preparers’ and users’ perceptions of the BM and its constitutive elements. Results show that, while both categories assign great importance to this concept, different conceptions of the purpose and the components of a BM emerge.