Simpson, Claude L; Kujawa, Duane - In: Journal of International Business Studies 5 (1974) 1, pp. 107-117
This study profiles export decision-makers in both exporting and nonexporting firms, in terms of their perceptions of the risks and cost/benefit trade-offs associated with exporting, and their reactions to various types of stimuli to export. It concludes an export stimulus (e.g., an unsolicited...