Sheng, Xiaojing; Siguaw, Judy A.; Simpson, Penny M. - In: Journal of Services Marketing 30 (2016) 7, pp. 676-685
Purpose The purpose of this paper is to empirically demonstrate an effective method for assessing how servicescape attributes shape consumer well-being and to highlight the value of importance-performance analysis (IPA) within a services context. Design/methodology/approach This study surveyed...