Search Results - person:"Singh, Rai"

The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events

Rai, Jaskirat Singh; Cho, Heetae; Yousaf, Anish; Itani, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 85-105

Persistent link: https://www.econbiz.de/10014486666

Role of the Digital India Movement to incorporate the digital technologies in the Indian system : adoption of artificial intelligence

Rai, Jaskirat Singh; Goyal, Megha - In: Omnichannel approach to co-creating customer …, (pp. 142-155). 2024

Persistent link: https://www.econbiz.de/10014531572

Measuring spectators' perception toward peripheral stadium quality services after COVID-19 : impact on their emotions and attendance intentions

Rai, Jaskirat Singh; Behzad Foroughi; Itani, Maher N.; … - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 375-394

Persistent link: https://www.econbiz.de/10014331419

An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour

Rai, Jaskirat Singh; Yousaf, Anish; Itani, Maher N.; … - In: Journal for global business advancement : JGBA 15 (2022) 5, pp. 600-620

Persistent link: https://www.econbiz.de/10014309113

Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions

Rai, Jaskirat Singh; Itani, Maher N.; Apar Singh; … - In: Journal for global business advancement : JGBA 14 (2021) 3, pp. 357-382

Persistent link: https://www.econbiz.de/10012613996

The impact of COVID-19 pandemic on different sectors of the Indian economy: a descriptive study

Sidhu, Gurpreet Singh; Rai, Jaskirat Singh; Khaira, … - In: International journal of economics and financial issues … 10 (2020) 5, pp. 113-120

Persistent link: https://www.econbiz.de/10012305540

Sports celebrity personality and purchase intention : the role of endorser-brand congruence, brand credibility and brand image transfer

Rai, Jaskirat Singh; Yousaf, Anish; Itani, Maher N.; … - In: Sport, Business and Management: An International Journal 11 (2021) 3, pp. 340-361

Purpose: This study aims to examine the influence of five sports celebrity personality (SCP) attributes – attractiveness, expertise level, credibility, trustworthiness and character – on consumers' purchase intentions (CPI). It identifies celebrity brand congruence (CBC), endorsed brand...

Persistent link: https://www.econbiz.de/10012541887

Pricing and marketing the e-databases and deprivation of users : a case study of Delhi State of India

Rai, Haridwar Singh; Bamdyopadhayay, Asit - In: Enterprise risk management : ERM 1 (2009) 2, pp. 47-62

Persistent link: https://www.econbiz.de/10003929729

Singh, Arjun; Singh, Rai; Singh, Kanwar - In: Indian journal of agricultural economics 54 (1999) 3, pp. 380-386

Persistent link: https://www.econbiz.de/10001454943

Emergency Loya Jirga Shapes Afghanistan's Future

Singh, Rai - In: India Quarterly: A Journal of International Affairs 58 (2002) 2, pp. 173-186

Persistent link: https://www.econbiz.de/10011006672