Katsikeas, Constantine S; Skarmeas, Dionysis; Bello, … - In: Journal of International Business Studies 40 (2009) 1, pp. 132-155
Trust is a central construct in relationship marketing. Yet the literature provides mixed empirical evidence on the trust–performance linkage. Also, there is limited research on how to build trusting international buyer–seller relations. We develop a comprehensive model integrating...