Behavioral economics of everyday pricing decisions -- Pricing orientation, pricing strategy -- Framing and strategic frames of reference -- Psychological pricing orientation: psychological price-setting bias and skills -- Social pricing orientation: cultural price-setting bias and skills --...

Visionary Pricing is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing....

Advances in technology, operations research, and data driven pricing and marketing are leading pricing strategy into new and untested waters – toward dynamic pricing, and variable pricing strategies, which ultimately require changes in how we view pricing strategy. The dominant view of pricing...