Sogari, Giovanni; Corbo, Chiara; Macconi, Martina; … - In: International Journal of Wine Business Research 27 (2015) 4, pp. 312-328
Purpose – This paper aims to investigate, using an exploratory approach, how environmental values and beliefs about sustainable labelling shape consumer attitude towards sustainable wine. Design/methodology/approach – Data were collected with an online survey from 495 Italian wine drinkers...