Gonzalez-Diaz, Manuel; Solis-Rodriguez, Vanesa - In: Journal of Business Venturing 27 (2012) 3, pp. 325-341
When and why one type of entrepreneur (franchisor) attracts to its ventures another type of entrepreneur (franchisees) instead of passive investors is a central concern in entrepreneurship literature. Based on the informativeness principle of the principal–agent model, we claim that...