Lo, May‐Chiun; Azlan Mohamad, Abang; Songan, Peter; … - In: Business Strategy Series 13 (2012) 1, pp. 41-46
Purpose – The aim of this paper is to examine service quality dimensions and their impact on a rural tourism destination. Design/methodology/approach – The study was conducted in Bario, a highland settlement in the state of Sarawak, Malaysia. It attempts to add to the scant research and to...