Purpose – The paper aims to address two key gaps in the literature of frugal innovation. First, it disambiguates frugal innovations into its types, and into the various levels at which it happens. Second, it builds upon the theoretical foundations of resource-based view, new institutional...

The article depicts a practitioner's approach towards Innovation Evangelism in a corporate context. The case in point here is Wipro Technologies, one of the leading Information Technology firms based out of India. The author being an Innovation Evangelist at the firm shares the imperative of...